Crystalloids specializes in Cloud For Marketing, officially called Marketing Analytics by Google, which is a mix of technology and analytics that helps companies optimise their marketing efforts by making better use of their first-party (own) data.
Most companies are using the Google Marketing Platform services such as Display & Video 360, Search Ads 360, Analytics360 and other services such as Facebook. The combined power of both Google Cloud Platform and Google Marketing Platform enables data-driven companies to provide better experiences to customers and improve marketing and services ROI significantly.
Main responsibilities and tasks
As an experienced product owner and consultant with data engineering knowledge, you will help our customers develop and improve their current marketing initiatives based on data and analytics. Applying the Google Cloud technologies you will support our clients to improve collecting, transforming, analyzing, visualizing and activating data and models into the sales and marketing processes.
Reporting directly to the Managing Partner you will:
- PLAN: make backlogs and suggest sprint planning based on adding value.
- engineer the collection and transformation of data to prepare for analysis and visualization
- implement activation of information into media channels
- CHECK: design reporting to analyse the effectiveness of the proposed changes
- ACT: adjust and improve the activation and analysis of the marketing campaigns. Present the outcome to stakeholders